A Laudable Donor “Thank You” Project

Ingenuity is often more important than budget when executing a worthwhile project. Take the Australian charity One Girl, which focuses on the education and economic empowerment of girls in Sierra Leone.

Last fall, One Girl’s top executive told staff she wanted more than 200 unique, personalized thank-you videos for all of the nonprofit’s major supporters and donors. Staff got about one month — and no budget — to accomplish the goal.

Four weeks later, the organization had 216 unique videos to deliver, via YouTube, to   individuals who donated more than $500 or raised over $600 in a fundraising campaign, and to teams that raised over $1,000.

How did they do it?:

  • Developed a spreadsheet of people who should receive a video, entering personalized text for each person
  • Created five video templates that could be reused
  • Recruited 17 volunteer video editors, which gave each editor roughly a dozen videos to customize
  • Sent supporters e-mails with links to the customized videos

You can see the videos here on YouTube.