YouTube has begun rolling out free digital “donation cards” to U.S.-based users who create videos on the site. Viewers of videos with the cards can use credit cards to make online donations directly to designated nonprofits. The video creator (whether a nonprofit or just a supporter or fan of the organization) simply adds a donation card to the video and picks a nonprofit. Creators can choose any U.S. 501(c)(3) public nonprofit, and the designated organization will receive 100% of the money donated. YouTube’s parent company Google covers the processing costs and will provide donors with receipts for tax purposes.
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