# of Hashtags Counts

If you’ve already incorporated posts to Twitter as part of your social media strategy, heed this advice: Use, but don’t overuse, the popular hashtag (the # symbol usually followed by a few words or a sequence of letters, numbers and symbols).

Buddy Media analyzed user engagement from 320+ Twitter handles of the world’s biggest brands, reaching these conclusions: Tweets with one or two hashtags get 21% higher average engagement than tweets with no hashtags. But tweets with three or four hashtags get 17% less engagement than tweets with no hashtags. Using an existing hashtag that’s trending will increase your exposure even more.