Facebook has introduced a new call-to-action option for nonprofits to connect with people who care about their causes. The “Donate Now” button can be placed on link ads and Facebook Pages. The American Cancer Society and the Red Cross already have partnered with Facebook, so users can donate by providing payment information directly through that social media site. Now nonpartner organizations also can use the button. Users will be directed to the nonprofits’ website after viewing a pop-up stating that the organization isn’t endorsed by or affiliated with Facebook.
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